Aduh (lagi)PF
SHOP ↗

Aduh lagi

The Aduh Lagi studio table in Bali
A table of experimental Aduh Lagi products
Failed objects and experiments on a dark workshop table
Rough sketches for imagined Aduh Lagi products

An Indonesian
creative operating
house.

Born from VORVN.
Raised in chaos.

SHOP.ADUHLAGI.ID

WHAT THE HELL IS “ADUH LAGI”?

“Aduh” is one of those Indonesian words that does too much work.

You hurt yourself. Aduh.Your file disappears. Aduh.The machine breaks. Aduh.

You finish fixing the machine. Something else breaks. Aduh... lagi.

LAGI = AGAIN.

That is basically our business model.
  1. THING HAPPENS
  2. ADUH
  3. WE FIX / DESIGN / BUILD / MAKE
  4. THING HAPPENS AGAIN
  5. LAGI
  6. REPEAT
[PHOTO: product hero][PHOTO: product hero]
this is for sale btw

THINGS ARE EVERYWHERE

MADE HERE
[PHOTO: pile of books][PHOTO: pile of books]
THING #004
[PHOTO: shirt on hanger][PHOTO: shirt on hanger]
FOR SALE
[PHOTO: 3D print, failed][PHOTO: 3D print, failed]
DIDN'T WORK
[PNG: brand identity sheet][PNG: brand identity sheet]
WORKED
[PHOTO: packaging test][PHOTO: packaging test]
BAD VERSION
[PHOTO: software screenshot][PHOTO: software screenshot]
WE DON'T REMEMBER
[PNG: strange object cutout][PNG: strange object cutout]
PROTOTYPE
[PHOTO: poster on wall][PHOTO: poster on wall]
MADE HERE
[PHOTO: shipping box][PHOTO: shipping box]
SOLD OUT
[PHOTO: piece of furniture][PHOTO: piece of furniture]
COMING MAYBE
[GIF: spinning product][GIF: spinning product]
FOR SALE

THE HOUSE

VORVN thinks. We build, break and reprint.
Aduh (lagi) Studio is the house it all happens in.

[ILLUSTRATION: chaotic cutaway map of Aduh (lagi) Studio][ILLUSTRATION: chaotic cutaway map of Aduh (lagi) Studio]
DICEK
[PHOTO: shop box 01][PHOTO: shop box 01]
[PHOTO: shop box 02][PHOTO: shop box 02]
[PHOTO: shop box 03][PHOTO: shop box 03]
THINGS FOR SALE ↗YES, REALLY. BUY ONE.

THE HUMANS

currently inside the building
A childlike crayon portrait of Mehdi
customs label

origin of founder: morocco
current location: bali
status: still here

MEHDI A.

Founder & Director

manufactured in Morocco
A childlike crayon portrait of Meiliana

MEILIANA F.

Commissioner & Co-Founder

[joke pending approval]
A childlike crayon portrait of Davi

DAVI S.

Co-Founder

[joke pending approval]
shirt → shop
A childlike crayon portrait of Jack holding keys

JACK

Office Keeper

knows thingsAMAN

NO ONE IS LOWER.

Different responsibilities. Same human dignity.

Responsibility gives dignity.

Honesty is strength.

Questions are professional.

Process protects people.

[SVG: aduh mascot — pending]
ok enough philosophy

BACK TO THE STUPID THINGS.

WE MAKE THINGS.

and we incubate the ones that refuse to die
BRANDSBOOKSOBJECTSPRODUCTSILLUSTRATIONSPACKAGINGPROTOTYPESAPPSSYSTEMSEXPERIMENTSPANSSMART (AND DUMB) OBJECTSWEIRD THINGSUSELESS THINGS WE DUMPEDFURNITURETHINGS WITH NO CATEGORY YET

Ideas become identities, products, prototypes, systems and sometimes actual businesses.

sometimes they become folders called FINAL_FINAL_7

WE LOVE
IMPULSIVE
BUYING.

we do not love plastic.(small text. big rule.)

So we design pans, smart (and dumb) objects, things that last longer than the mood that made you buy them — and we dump the useless ones instead of shipping them.

THINGS WE DID

Some became companies.
Some became products.
Some became successful brands.
Some became expensive lessons.

all cases below are placeholder content pending real project data
Experimental product for placeholder case 01

PLACEHOLDER CASE 01

2021

Identity for a small toko that sells one thing very well.

BECAME A COMPANYyes, this one is actually for sale ↗
Experimental product for placeholder case 02

PLACEHOLDER CASE 02

2022

A book nobody asked for. Printed anyway.

BECAME A BOOKyes, this one is actually for sale ↗
Experimental product for placeholder case 03

PLACEHOLDER CASE 03

2023

An object with an unclear purpose and a clear price.

IN THE SHOPyes, this one is actually for sale ↗
Experimental product for placeholder case 04

PLACEHOLDER CASE 04

2023

Internal tool. Still running, somehow.

BECAME A SYSTEM
Experimental product for placeholder case 05

PLACEHOLDER CASE 05

2024

Packaging that survived shipping. Eventually.

EXPENSIVE LESSON
Experimental product for placeholder case 06

PLACEHOLDER CASE 06

2025

Prototype series. Version numbers not shown out of respect.

ONGOINGyes, this one is actually for sale ↗

THE MUSEUM OF ADUH

Failure, archived professionally.

OBJECT 0041 failed prototype

OBJECT 0041

  • Failed beautifully
  • Cause: optimism
  • Status: kept for emotional reasons
PRINT TEST 008 failed prototype

PRINT TEST 008

  • Color: absolutely wrong
  • Approved by: nobody
  • Status: framed
LOGO 0112 failed prototype

LOGO 0112

  • Rejected in 4 minutes
  • Cause: enthusiasm
  • Status: we still like it
MACHINE 003 failed prototype

MACHINE 003

  • Cause: Tuesday
  • Repaired: 6 times
  • Status: repaired again
IMAGE 0009 failed prototype

IMAGE 0009

  • Cause: curiosity
  • Hands: 7
  • Status: never spoken of
PACKAGE 0027 failed prototype

PACKAGE 0027

  • Alignment: emotional
  • Cause: deadline
  • Status: shipped anyway
FILE 0001 failed prototype

FILE 0001

  • Revisions: uncounted
  • Cause: hope
  • Status: FINAL-FINAL-FINAL-v2
PROTOTYPE 0088 failed prototype

PROTOTYPE 0088

  • Failed 14 times
  • Cause: physics
  • Status: version 15 exists

FAILED 14 TIMES

VERSION 15 IS IN THE SHOP ↗this failure became a product

WHY DOES VORVN KEEP APPEARING HERE?

Because Aduh (lagi) Studio is still a VORVN baby.

VORVN made us.

We were supposed to be calm.

We were not.

So they gave us a house in Bali

and stopped asking questions.

they are the grown-ups. we are the ones dropping things.

They think in decades. We think in “can we make this before Friday”.

VORVN keeps the long, serious, patient things. We keep the people, the machines, the mess and everything that has to physically exist in Indonesia. Same family. Very different tone of voice.

www.vorvn.com ↗go there if you want the serious version of us
form 04 / b — studio copy

surat keterangan

nama perusahaanPT. Aduh (Lagi) Studio
bidang usahaCreative studio & product incubator
alamatNo. 12, Jl. Ciung Wanara 1, Denpasar Timur, Bali 80235, Indonesia
keteranganMade in Bali. Still operational.
penanggung jawabMehdi A. — Director
SUDAHLUNASAPPROVED SOMEHOW
no real numbers, IDs or signatures are published here
DICEK

YES. THE GOVERNMENT LET US CALL THE COMPANY THIS.

PT ADUH LAGI STUDIO

very official
BELUM SELESAICOBA LAGIAMANRUSAKSALAHREVISIBUAT LAGITERLAMBATOK LAHMADE HERE

IMPORT DOCUMENT

MEHDI A.

  • Country of manufacture: Morocco
  • Current warehouse: Bali
  • Purpose: unclear
[PNG: Moroccan customs label / postal marks][PNG: Moroccan customs label / postal marks]
DITERIMA

INDONESIAN COMPANY.
MOROCCAN SOFTWARE BUG.

MADE IN INDONESIA**founder manufactured in Morocco

[TEXTURE: North African print fragment][TEXTURE: North African print fragment]

PLEASE BUY SOMETHING.

We employ actual humans.

ENTER THE SHOP ↗external websitesame questionable people
SUN-FADED CIRCLE TEESUN-FADED CIRCLE TEEAVAILABLELOPSIDED CAPLOPSIDED CAPMAYBE AVAILABLETOWEL WITH A HOLETOWEL WITH A HOLESOLD OUTFLOWER INCENSE HOLDERFLOWER INCENSE HOLDERWE MADE TOO FEWNOTCHED ALUMINUM TRAYNOTCHED ALUMINUM TRAYWHY DID YOU BUY THISTHREE-HOLE DESK THINGTHREE-HOLE DESK THINGTHANK YOU
TRANSMISSION 001 / BALI / STILL TUNING

PASAR
FREQUENCY

Old dangdut, Orkes Melayu and songs somebody's bapak already knew were perfect.

ENTER THE FREQUENCY →listen on YouTube ↗

Come back lagi. We are still digging for les pépites.

BAPAK SET THIS. DO NOT TOUCH.A battered old portable cassette radio